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Empowering visitors with a new website 
for Gunnersbury Park and Museum

Gunnersbury Park is a stunning heritage estate in the heart ​of West London, 
which is run for the benefit of the local community and is home to the local history Museum. We were tasked to create a new, user-centric online experience which would showcase everything Gunnersbury Park and Museum has to offer, drive visitor engagement 
​and encourage donations.​

  • Campaign
  • User journey
  • Design
  • Development

Strategic approach

We began by reviewed the structure, navigation and design of the site to create clear visitor journeys and wireframes which informed the direction of the site. Working with the in-house team at Gunnersbury and external stakeholders, we agreed the design direction of the website, the structure and key user objectives to ensure that we met all audience goals.

Our Creative team conducted a full review of the existing brand guidelines and photography before creating a clean, modern design which highlighted everything on offer to visitors, both virtually and physically.

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Campaign evolution

In 2020, just weeks after we launched the new website, and the world was hit with COVID-19 and a national lockdown, the team were left shattered by an arson attack which saw their on-site café burn to the ground. We needed to think and work fast to implement a fundraising page to allow the public to donate towards the salvage operation. As well as additional pages and resources which would allow visitors to support the organisation remotely.

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Working with LEWIS has been an utter delight. ​
Working to a tight deadline to launch our new website, ​
they went above and beyond to ensure it launched successfully – ​
and the team were a pleasure to work with at every stage of ​
the project. We look forward to continuing our work with them!”​
Marketing and Communications Manager Marie Stirling, Gunnersbury Park and Museum​

The solution

We created a donations page, an online shop and a bespoke interactive map of the grounds which uses geolocation technology to take users on an activity trail.

We also supported a bid led by the Learning and Education team to secure funding to create tools and resources for families such as activity sheets and quizzes for kids to enjoy the Gunnersbury experience from home. This supported the National Curriculum during a time where parents were having to home school due to lockdown.

We’ve continued to support the team at Gunnersbury with the implementation of the online exhibition spaces for; Madaline Green, Roy Gough and Temples of Industry.

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+18 k

1st week donations​

+33 %

Page views

-18 %

Bounce rate

+30 sec

Average session

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What can we do for you?

Whether it’s audience insight, creative problem-solving, or a digital ambition, let us know – we’d be happy to talk it over.

Get in touch

Edinburgh Office:

132 Princes Street

Edinburgh, EH2 4AH

Falkirk Office:

45 Vicar Street

Falkirk, FK1 1LL