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cater allen online campaign
The digital team at LEWIS created the online elements of a campaign for their client Cater Allen Private Bank, part of the Santander Group, to promote their current savings bond products to both the end consumer and professional advisers.
LEWIS developed a series of online banners to be placed on sites including Telegraph and The Times Online which promote Cater Allen's market leading savings rates, available for a limited time only. The banners drive traffic to the campaign's dedicated microsite, which provides clear product details and facilitates new applications.
The creative for the campaign, which takes the form of framed artwork, draws on the idea that the interest rates offered by Cater Allen are limited edition, works of art, underpinned by the security of being part of the Santander Collection. This creative style features the rates as the actual artwork with each separate rate being defined by a different artistic style and housed in a complementing frame.