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scottish provident's reassuring online campaign
LEWIS worked with Scottish Provident to launch an online campaign to strengthen their brand identity and promote their future intents. The campaign draws on the overall consensus that change is inevitable but also offers reassurance that amid change, Scottish Provident’s sights are still set on providing quality protection cover.
LEWIS designed a series of media-rich, Flash animated banners to support the campaign and used the idea of changing seasons to illustrate the campaign’s main message.