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scottishpower launches 'first of its kind' site with help from LEWIS

ScottishPower continues to focus on the future of online activity and support their affiliate sales strategy with the launch of their dedicated affiliate site www.scottishpoweraffiliates.com.

LEWIS developed the website for their client, ScottishPower.  The site is entirely dedicated to the needs of the energy provider's affiliate partners.  The creation of the site - the first of its kind within the utilities sector - was driven by the opinions which affiliates had aired throughout 2008. 

Most commonly, affiliates expressed a need for a closer relationship with the merchants they promote.  In light of this, ScottishPower enlisted the help of LEWIS to develop www.scottishpoweraffiliates.com which gives affiliates direct contact to the dedicated e-commerce team at ScottishPower and includes marketing material, a blog, incentives and direct mail access.

ScottishPower encourages affiliates to interact with the site through personalised and unique incentives in line with preferences expressed by their affiliate partners.  This approach is particularly relevant for ScottishPower's True Content affiliate partners who have stated a particular preference towards service and quality information sharing, as opposed to being driven purely by commission-based offers.