Oct
2009
5
LEWIS redevelop award-winning hunter boot e-commerce site
LEWIS Creative Consultants has redeveloped the e-commerce site for their client, Hunter Boot Ltd, to ensure that the wellington maker's customers enjoy an outstanding online shopping experience.
An iconic, British, footwear brand that prides itself on being ‘Outstanding in Every Field', Hunter has been working with LEWIS to analyse the usage of the site since its launch 18 months ago and identify areas that could be improved based on the findings. Shoppers are now able to easily source products through the newly refined search functionality created by the development team at LEWIS. While the development of a ‘related products' function offers Hunter customers a more informed, and varied, choice.
Further enhancing the user experience are the behind-the-scenes development techniques which have been implemented. Product images are instantly displayed with no delay whilst downloading and new developments to the Content Management System allows Hunter to upload new products instantly.
In January 2009, the Hunter site won the award for Re-launch of the Year at The Drum Marketing Awards and since its launch mid-2008, it has received industry accolades including references in national press and fashion magazines across the U.K.
The site was also was referenced for its innovative CSS development technique in Smashing magazine, the weblog dedicated to designers and developers.
Jackie Reid, Operations Director at Hunter says, "Since its launch in June 2008, our website has seen a rise in traffic and sales. Now that our range is expanding, we recognised the need to give consumers easy access to our product from the home page and the ability to refine their search by a number of key criteria. LEWIS has risen to the challenge by redesigning our shop online section to include a flexible product filter. They have also enabled Hunter to offer our consumers similar or complementary products when browsing the range."
See the changes in action, go to http://www.hunter-boot.com