Aug
2009
18
green going for gold
LEWIS is delighted to announce our joint nomination alongside Feather Brooksbank in this year's Fresh Digital Awards in the Freshest Green Project category for the campaign launched on behalf of our client, ScottishPower. The only nominee in the category, high hopes are set for a positive result which will be announced at the award ceremony in The Printworks, Manchester on Wednesday 30th of September.
In 2008, ScottishPower enlisted the help of both agencies to launch a campaign that would help define what ‘being green' really means to the energy consumer whilst reinforcing the energy provider's position as a leader in the promotion of energy efficiency and education. LEWIS developed the creative elements of the campaign including the Green Hub website and online banner advertising, while media planners and buyers, Feather Brooksbank, created an online media plan to drive traffic and encourage interaction and engagement.