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high wire britain, the campaign continues

Scottish Provident has launched the second phase of its High Wire Britain campaign which uses Ipsos MORI research to deliver a frank message to IFAs and their clients about current attitudes towards protection.

The research, commissioned by the protection specialist, set out to discover people's attitudes towards managing personal finances and priorities.  Through this research, Scottish Provident aims to educate consumers about the need for protection during testing times with a series of mini campaigns throughout the year.  Phase two of this campaign explores the idea that home-ownership can provide a false sense of security and recommends the need for protection against redundancy or critical illness.

LEWIS has been responsible for developing the digital elements to support the campaign which includes a dedicated campaign microsite, banner advertising and email marketing.

_{Ipsos MORI interviewed a nationally representative sample of 2,024 adults aged 16+ across Great Britain, between 11th and 16th December 2008.  Interviews were conducted using an in-home face to face survey.}