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smashing magazine gives hunter site thumbs up

Smashing Magazine, the weblog dedicated to designers and developers, has given the thumbs up to the site LEWIS designed for Hunter Boot Ltd in their latest article - 10 Useful CSS/JS Coding Solutions for Web Developers.

The article, written by Justin Johnston, pays close attention to interesting design techniques and coding solutions and it puts the blending of Flash and CSS on the Hunter homepage in this arena.   

LEWIS CSS designer, Greg Jones, responsible for the CSS build on the Hunter site, recalls the reason behind the approach, "The Hunter Boot homepage flash feature was originally planned out to be fully flash driven. However, the HTML textual content and the hyperlinks had to be completely accessible and editable through the client's content management system.  So, after exploring a few different ideas and methods, I came up with the idea to use CSS to position the HTML on top of the flash movie. While the solution seemed obvious, this isn't a conventional CSS method but the final result works well and I'm delighted that Smashing Magazine has flagged it up in their article."

Justin Johnston, the article's author, also describes the homepage photography, which was art directed by Ian Kirkby, as ‘wonderfully constructed black and white imagery'.

The Hunter e-commerce site has been a great success for both LEWIS and the client since its launch and most recently won the award for Re-launch of the Year at The Drum Marketing Awards.  Read more about the story here.  If you think LEWIS might be the perfect agency to help build an award winning e-commerce site for your company, get in touch.  We'd love to help.