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napier golf animation

LEWIS Creative Consultants has just completed the design and development of an animated advert on behalf of our client, Napier University. The advert will be screened to an estimated 80,000 spectators during The Barclay’s Scottish Open at Loch Lomond Golf Club commencing Thursday 10th of July.

The campaign promotes the Confident Leaders Programme led by the Edinburgh Institute of Leadership and Business Management Practice, a part of the Napier Business School, and is targeted at management level executives who want to fine-tune their existing skills to develop into world class leaders.

Inspired by the Open, the animation shows Napier scoring a hole-in-one taking over champions like Colin Montgomerie and Ernie Els on the leader board. The strapline: ‘Taking Potential to the Top of the Leaderboard’, leads the way to the final frame calling viewers to apply now for the Confident Leaders Programme. The audio effects, created by video producer Rod Stein, include a voiceover commentary which gives the whole animation a realistic result.

The advert will be shown on the main LED leader boards and on the T.V. screens in the Corporate Hospitality suites during the three day tournament.