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kick off with tullis russell euro 08 wall charts

Coinciding with Euro 2008, Tullis will again be sending out their popular football wall charts. This year’s package includes a chart detailing all the matches, the team sheets - featuring pop-out shirts of each participating country - and an outer sleeve which keeps the pack all together.

The campaign continues on from a surprise success when, in 2001, paper manufacturers Inveresk PLC asked LEWIS to create a corporate identity for their paperboard brand, Gemini. A World Cup wall chart printed on Gemini papers was produced to promote the brand within the European market and was an inadvertent success, becoming a collector’s item in Europe and beyond.

Seven years and four charts later, Inveresk PLC has been bought out by Tullis Russell Papermakers, but continues to produce the charts for both the World Cup and the Euro Championships. The Euro 2008 chart will use a new Gemini range of solid bleached sulphate (SBS) board, produced to Forest Stewardship Council (FSC) accredited standard. The wall chart package will be personalised to represent the eight different distributors of the board and adapted to three different languages - English, German and Spanish.