May
2008
29
scottishpower energy challenge
To promote its Savings Challenge campaign, ScottishPower enlisted LEWIS to take the campaign to an online audience. A series of Flash and GIF banners featuring the "Christine the washing machine" appliance invited customers to “Take the Savings Challenge” to reassure existing customers that they can save with ScottishPower, and also to attract new customers to save with ScottishPower.
Stephen McShane, E-commerce Sales Manager for ScottishPower says "The purpose of the Savings Challenge campaign was to demonstrate ScottishPower's commitment to giving customers value for money and common sense solutions. LEWIS created an online advertising campaign which effectively captured this message, encouraging customers to take the Savings Challenge and celebrate with the thousands who have already saved".